Go direct-to-fan or go home

Go direct-to-fan or go home

The sports & entertainment industry is on the verge of a significant transformation, as the current business model is exhausted.

They have the brands and the fanbases – not always the focus to make the most out of that.

Also – fans demand a bolder belonging. A like on social media is simply not enough.

Direct-to-fan brands accelerate both the B2C and B2B businesses, while growing the brand and building win-win direct relationships with fans.

What we do

What we do

What we do?

Our mission is to accelerate the transformation of the sports and entertainment industry to direct-to-fan models.Empowering clubs, competitions, athletes and artists to maximize the value of their fans and audiences.

To make this happen, the industry faces challenges in both dedicated talent and investment.We help on both.

At D2F we provide love brands with strategy, execution, talent and investment to unlock relevant direct-to-fan revenue streams.

Key areas of expertise:

  • Operations, Talent and Culture transformation
  • Brand strategy, narrative and design
  • Digital business and ecosystems
  • Content strategy and production
  • Technology & Data optimization for business

We did it already:

We did it already:

Our co-founders were the executives in charge of the direct-to-fan transformation at FC Barcelona, the biggest sports club in the world.

Amongst other strategic projects, we have built Barça Studios and content formats such as Matchday, lead the club’s Membership program & OTT, the social media ecosystem with +400M fans, the Fan Relationship Management program or the club’s eSports project.

Co-founders:

Co-Founder and Managing Partner

CMO of FC Barcelona (2017-2021) leading the Club’s direct-to-fan strategy, team and execution including Barça Studios, Digital, Marketing & Ticketing. Previously had executive roles in P&G, Chupa Chups and Reckitt Benckiser in various locations in Europe.

Co-Founder and Managing Partner

Director of Barça Digital (2018-2021), leading the club’s global digital strategy, including Digital subscription products, Social Media strategy, fan data project and eSports/Gaming. Previously in the agency business with local, regional and global roles for clients such as Disney or BBVA.

Media

Media

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Contact us:

hello@d2fpartners.com